How To Capture Leads Inside Your Book
An essential part of creating a business out of your book.
Most self-published authors miss this one powerful move:
Using their book to build an email list. When someone buys your book, they’re showing interest, trust, and intent — and you don’t want that connection to end on the last page.
Instead, include a lead magnet inside your book.
This is a free resource that readers can access in exchange for their email address.
It can be a bonus worksheet, a free video training, a downloadable checklist, or a companion guide. It should be directly related to your book and add value to what they’ve already read.
Place this opt-in offer strategically — preferably in the first 10% of the book.
Why?
Because when people browse your book on Amazon’s “Look Inside,” they can see it before buying. It also ensures even readers who don’t finish the book still have a chance to engage further with your content.
Here’s a quick framework:
- Mention the bonus right away in the introduction or early chapters.
- Include a compelling CTA (Call to Action) like: “Want a free toolkit to help you apply this book? Download it at [your link].”
- Link to a simple landing page with an email sign-up form.
Once someone joins your list, follow up with valuable content — summaries, deeper insights, or stories that didn’t make it into the book. This nurtures trust and keeps the relationship going.
Remember: royalties are nice, but an email list is a real business asset. Every reader who joins your list is a potential customer for your future courses, coaching, or products.
Your book should be a gateway, not a dead end.
My name is J.R. Heimbigner. I’m The Minimalist Author with 19 books to my name (15x #1 Bestseller on Amazon). If you want to learn more about self-publishing, start with my FREE Self-Publishing Author’s Checklist:
Please note: there might be sales links or affiliate links in my posts. If you purchase anything, I appreciate it. If you pick up something that I share, I will get a small cut of the sale.
